
Claw Curator
Press on Nail Artist
Industry: Press on Nail Artist
Deliverables: Logo Design & Visual Brand Identity
Year: 2024
The Claw Curator is also known as Dalila Ortega, a press on nail artist that is located in San Gabriel Valley, CA. Each set she makes is curated specifically for each customer. If you visit a pop up, however, you have the opportunity to curate your own set "off the rack."

Main Logo Treatment


Color Scheme
Gallery Green
First Manicure
Cash Only
Fresh Nail File
Nail Polish
Remover
Mint Moisturizer
Classic
French Tip
Classic
90's Red

Typography











Illustrative Assets


Clipping Mask Design Elements

Clipping Mask Design Elements







Window Display
This collection contains the Curator's most elaborate sets, those that are set in the "window display" to draw in customers that may be window shopping, and encourage them to take a step further.

Main Collection
The main collection changes frequently, so get them before they're gone! These sets are the main event, and that's where you'll be wearing them. For a fun night out with friends or a last minute date, these sets have you covered.



Classic Collection
The Classics are a classic for a reason. The sets in this collection are old reliable sets, ones that you can pull out for every day use without being too flashy. Use these sets again and again like you would a little black dress.

Exiting Collection
Get these while they're still here! The exiting collection is only available for a limited time and usually contains sets specific to holidays. However, you may catch an older set from the Main or Classic collection sneak their way here.











